The people behind the brand… Alex Lawrence

Oct 11th, 2018

Caracalla_Team-9 ALEXX


“From the moment I purchased a Caracalla holdall, I knew it would be something I would cherish, and I do. My holdall is now world travelled, weathered and marked, and it’s all the better for it.

When the opportunity arose for me to shoot some images for Caracalla, I didn’t hesitate to say yes. The brand is like an old friend, you just pick up the thread of the last conversation and carry on talking.

Having known the company within the classic motorsport world, it seemed it could be in danger of being pigeon holed in just that space. But it does a lot more than that.

I’m looking forward to helping show the products, both new and old, in a new light and in unexpected places. With the wealth of experience and knowledge we have, I’m excited with the collaborations and new products that we’ve produced and hope to continue our conversation with you very soon.”

Alex Lawrence, Director of Media, Caracalla 1947